The Japanese tourism awards recognise those who contribute to the development and growth of the tourism industry, both through their efforts at the Japanese Tourism Expo and promotions to domestic and international groups, organisations and corporations. RETOSA has been working closely with the Japan International Cooperation Agency (JICA) to promote the southern African region to the people of Japan and Asia. RETOSA’S efforts were recognised when they won an award at the Second Japan Tourism Awards.
The increasing competitiveness in the global tourism market encourages tourism operators to invest more in promotion, resources, knowledge and quality in order to achieve satisfactory growth. It is therefore very important for them to be in touch with the latest technological trends and have the knowledge required to effectively respond to the challenges of global competition. The Internet is one technology that offers quality and efficient information to tourism operators and travellers about the places they want to visit.
RETOSA and the Japanese International Cooperation Agency (JICA) entered into a technical co-operation in 2011 with the aim of developing and growing tourism in southern Africa while focusing exclusively on promoting community-based tourism. A decision was taken to target Asian countries with Japan being the focus country.