USA Travel Agents Visit South Africa and Mozambique

RETOSA, SOUTH AFRICAN TOURISM AND SOUTH AFRICAN AIRWAYS MEGA FAMILIARIZATION TRIP TO SOUTHERN AFRICA

In partnership with South Africa Tourism (America), RETOSA organised a joint familiarisation tour for North American travel agents to South Africa and Mozambique. The group was made up of 18 travel agents, South African Tourism and three South African Airways representatives. The purpose of the visit was to introduce Southern Africa to younger travellers through younger USA tour operators and travel agents.

Over the past couple of years, the demographics of the travel market have changed and it is now the younger generation that is travelling more. South Africa and Mozambique were both considered ideal destinations for these travellers including honeymooners. The South African tourism office in the USA recruited agents through its relationship with top companies such as Virtuoso, Signature, Travel Leaders and AMEX. This meant that only top-quality agents with the highest potential were recruited.

RETOSA jointly worked with SAT, SAA and Mozambique (INATUR) to effectively implement this initiative. The joint familiarisation trip was a good fit as it helped expose and promote the member states to the new USA tour operators and travel agents and for this new market to be part of the region. The partners believe their respective investment in this project will pay-off in no distant future. 

 

Last modified onThursday, 15 December 2016 08:57
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