Malawi Digital and Social Media Workshop For Malawi Tourism and Hospitality Industry

Wherever travellers go nowadays, they use social media to discover the best spots, plan their itinerary and share their memories with friends and family. Social media platforms might inspire visitors to learn more about a destination and its attractions and it also is the place where they might learn about a local hike or decide to visit your wine region while touring.

In its ongoing efforts to promote the southern African region, RETOSA has been holding digital and social media marketing workshops for member states. From 5 to 9 September, RETOSA held a digital and social media workshop for the tourism and hospitality industry in Malawi. Speakers touched on topics ranging from digital marketing applications, e-learning initiatives to social media strategies and also looked at a number of case studies. Attended by over 75 Tourism sector representatives, Malawi Tourism and Hospitality Industry and RETOSA used the Workshop as a platform to build capacity in digital marketing, and also to formulate a digital as well as social media plan for the Malawi Tourism and Hospitality Industry.

Last modified onThursday, 22 September 2016 08:12
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